We're Hiring: Social Media & Content Manager | Fast-growing Healthcare Company | Addison, TX | Hybrid (in-office presence required)

Are you a creative storyteller with a knack for turning data into strategy? Do you thrive in building digital engagement, managing campaigns, and creating content that drives results?

At Behavioral Innovations, we’re celebrating 25 years of service transforming the lives of children with autism through compassionate, center-based ABA therapy. With 90+ locations across Texas, Oklahoma, and Colorado - and new expansions into Virginia and Maryland - we’re growing fast. We’re looking for a Social Media & Content Manager to lead our digital storytelling and strengthen our brand’s voice across email, social, and multi-format content. This position will report to the Sr. Director of Marketing & Brand Experience.

Your Role and How You’ll Make a Difference:

We’re seeking a Social Media & Content Manager to own our digital storytelling across email, social, and multi-format content. This role blends creative execution with data-driven strategy — managing campaigns, building engagement, and driving leads through targeted email marketing, social media management, and content creation. You’ll also collaborate with influencers, oversee webinars/podcasts, and track performance to continually optimize results.

Key Responsibilities & Outcomes:

• Plan, build, and execute targeted campaigns in Salesforce Marketing Cloud.

• Segment audiences for personalization that drives higher engagement.

• Create automated journeys for nurturing leads, client updates, and event promotion.

• Run A/B testing on subject lines, creative, and send times.

• Track performance and provide insights with clear recommendations.

• Develop and manage organic content calendars across Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.

• Adapt strategies based on trends, algorithms, and platform updates.

• Engage daily with audiences to strengthen community presence.

• Manage influencer and ambassador partnerships, including contracts and performance tracking.

• Build an annual content plan aligned with business priorities.

• Create and repurpose blogs, videos, podcasts, infographics, newsletters, and testimonials.

• Ensure all content for SEO and digital reach is optimized.

• Support live and in-person events with promotion, coverage, and recaps.

• Travel to centers (local and national) as needed for content creation.

• Develop an annual content plan aligned with business goals.
• Create and repurpose blogs, infographics, videos, podcasts, newsletters, and testimonials.
• Support in-person events with pre-promotion, live coverage, and post-event recaps.
• Flexibility to travel to centers (local and national) for content creation.
• Boost qualified lead generation by 15% YoY through increased social CTRs, follower growth, and engagement rates.
• Improve average email open rates by 10% and click-through rates by 15% within 6 months.
• Achieve a 30% increase in webinar/podcast attendance and subsequently qualified lead gen within 12 months.

What We Are Looking For (Qualifications/Skills):

• 4+ years in social media management, email marketing, and content strategy.
• Proficiency in Salesforce Marketing Cloud for segmentation, automation, and analytics.
• Proficient in Figma for digital and social asset creation.
• Strong knowledge of SEO best practices and analytics tools (Google Analytics, platform insights).
• Experience managing influence partnerships.
• Excellent writing, editing, and project management skills.
• Ability to edit videos in-house using tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience working with external producers to create high-quality, brand-aligned video content.

Why Choose Behavioral Innovations?

• Compensation: Base Salary
• Work-Life Balance: 15 days PTO, 7 paid holidays.
• Insurance: Medical, Vision, Dental, and Supplemental Insurance Policies.
• Wellbeing Program: Equipping you with tools to achieve your wellness goals.
• OVIA Health: A Women's Health App supporting you throughout the entire Parenthood Journey.
• Employee Assistance Program (EAP): Comprehensive support for your mental, emotional, and physical health.
• Supportive Team Structure: Our clients and families are our top priority, and we foster a collaborative and expert team environment.
• Family-Centric Culture – We foster a caring and collaborative work environment.

• Award-Winning Culture – Honored with the Clinical Excellence Award in 2021 for our commitment to ethical standards and compassionate care.

• Recognized Industry Leader – Named Company of the Year in 2022, reflecting our continued growth and impact in the ABA field.

• National Recognition – Proudly ranked on the Inc. 5000 list as one of America’s Fastest Growing Private Companies for a third year in a row.

• Mission-Driven Work – Dedicated to transforming the lives of children with autism through high-quality, center-based ABA therapy.

• Values-Driven Organization – Guided daily by our Core Values, with integrity at the heart of everything we do.

• Team Unity & Trust – Achievements are made possible by a collaborative, purpose-driven team and strong partnerships.

Ready to Make a Difference? Join a purpose-driven team dedicated to helping children with autism reach their full potential through high-quality ABA therapy. Our work is guided daily by integrity, clinical excellence, and a commitment to our core values.

Apply today to join Behavioral Innovations as a Social Media & Content Manager and be part of a growing, mission-driven company. Where Potential Thrives.